Located within Emaar’s retail hub, this store brings the laid-back spirit of Joe & The Juice into a warm community setting. The design focuses on lifestyle and connection, using soft arches, earthy tones and curated photo walls to create a relaxed atmosphere. The brand’s signature pink adds vibrancy and identity.
The outdoor terrace extends the experience, offering a social space for slow moments and sunlight. The layout encourages fluid movement and casual interaction, staying true to the café’s approachable ethos. Materiality and proportion maintain comfort and familiarity.
Built with intention and sensitivity to context, the space balances character and community.
A lifestyle space shaped for everyday rhythm.
